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but very refined car as well. >> you introduce it here in l.a. a, southern california. a huge market. people are going to say how much does it cost? $130,000 for this vehicle? >> starting at $83,500. this one is $130,000, yes. i have to say people will clamor for the car. >> this brings up the question. the average land rover customer, household income of $515,000, $130,000 vehicle. this brings up the question with all the talk about potentially raising taxes on the wealthy here in the united states, would that hurt your business? would you sell fewer range rovers if the tax rate went up for those making more than $250,000? >> i think at the moment we see no sign of that quite frankly. a deal has to be done. our customers buy smartly, and when they look at vehicles like this, which is new on the block, they're going to go for this particular car. they might compromise on other things and not on new range rovers. we're confident we can sell more than all the cars in the u.s. without a shadow of a doubt. >> real quick. christmastime is the time of year when luxury seams go through the
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